diff --git a/cmd/now.go b/cmd/now.go
index 8d11a09..4aa5396 100644
--- a/cmd/now.go
+++ b/cmd/now.go
@@ -4,6 +4,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"os"
+	"time"
 
 	"git.sr.ht/~timharek/yr-go/cmd/flags"
 	"git.sr.ht/~timharek/yr-go/internal/nominatim"
@@ -26,6 +27,8 @@ func init() {
 func now(cmd *cobra.Command, args []string) {
 	isJson, err := cmd.Flags().GetBool(flags.JSON)
 	cobra.CheckErr(err)
+	isUTC, err := cmd.Flags().GetBool(flags.UTC)
+	cobra.CheckErr(err)
 	lon, _ := cmd.Flags().GetFloat64(flags.LON)
 	lat, _ := cmd.Flags().GetFloat64(flags.LAT)
 
@@ -55,12 +58,19 @@ func now(cmd *cobra.Command, args []string) {
 		return
 	}
 
+	itemTime := n.Time.Local()
+	if isUTC {
+		itemTime = n.Time
+	}
 	fmt.Printf(
-		`Current forecast for %s
+		`%s now:
+	%s
 	Temperature: %.1f °C
 	Rain: %.1f mm
-	Wind: %.1f m/s from %s`,
+	Wind: %.1f m/s from %s
+`,
 		n.Location,
+		itemTime.Format(time.DateTime),
 		n.Temperature,
 		n.Percipitation,
 		n.Wind.Speed,